I Think There is a Subtext Here

by Lemmonex on March 27, 2009

[youtube=http://www.youtube.com/watch?v=yzwxmy1TWNM]

Ya know, I have plenty of things kicking around in my back log and too many restaurants I should be writing about but it is Friday.

It is the freaking weekend as R. Kelly would say.

So instead of telling you about another slice of carrot cake or regaling you with another story about my complete inability to make a healthy decision, I give you this.

Right. I know.  Another burger.  But for this one, both boys and girls alike, I think you can forgive me.

Don’t leave any evidence behind.

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Padma Lakshmi Hardee's Ad: Commercial or Soft Core Porn? You Make the Call! | So Good
March 27, 2009 at 12:16 pm

{ 25 comments… read them below or add one }

deutlich March 27, 2009 at 8:40 am

I’m not sure if that was supposed to make me giggle as much as it did.. but I am definitely giggling.

I think it was.

[Reply]

Racquel Valencia March 27, 2009 at 9:11 am

As if she’s actually going to finish that thing. Notice the bite in the burger never gets any bigger, despite her licking and slurping and other sexy time actions. This is like when J-Lo poses with an ice cream cone… you never actually see it touch her.

Go vegan.

I bet J-Lo eats more than Padma.

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I-66 March 27, 2009 at 9:12 am

Before seeing Raquel’s comment I was going to ask if anyone thought she even swallowed any of that. I guess the barbecue sauce since it was liquid and she licked it, but the burger itself? Doubt it.

I mean…she does eat on Top Chef. I guess here is a possibility.

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DF March 27, 2009 at 9:13 am

Now I can’t get up from my desk. Thank you.

You are welcome.

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LiLu March 27, 2009 at 9:13 am

Great.

I know what I’m having for lunch today.

Some Padma, obviously.

Her scar is so hot.

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Maxie March 27, 2009 at 9:19 am

I may go get a burger for breakfast…

I support this.

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k8 March 27, 2009 at 9:37 am

I’m assuming since I can’t pull it up at work, that’s it’s a naughty burger.

Not really…I guess. Yeah, a bit naughty. I am a bad person to ask what is naughty and what is not.

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Big Money Tony March 27, 2009 at 9:42 am

Wow that was a great commercial…wait there was a burger there?

Ha, yes, Tony. Yes.

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Ryane March 27, 2009 at 9:51 am

What. Isn’t that how everyone eats a burger??!

It is certainly how I eat a burger.

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f.B March 27, 2009 at 9:56 am

Must find way to break flash restrictions, see video.

Where there is a will there is a way.

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virgle kent March 27, 2009 at 9:59 am

The burger aint the only thing that’s thick…wait what

But you know I had to show some luv for my girl, I mean is there anything she can’t make sexy

I knew this would bring you out, VK.

[Reply]

brookem March 27, 2009 at 10:04 am

that’s how i eat my burgers.

I wanna watch.

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hannahjustbreathe March 27, 2009 at 10:39 am

I never thought you could make eating a sloppy, dripping, massive, bacon-topped burger sexy. But, get a beautiful woman, show some cleavage and finger licking and long legs, throw on a track of bad soft porn music, and there ya go. Marketing genius/madness.

Sex sells. We are all such simple creatures, aren’t we?

[Reply]

sabine01 March 27, 2009 at 10:56 am

Noooooom!

@hannahjustbreathe:

I think Carls Jr/ Hardees already got that memo…

(http://www.youtube.com/watch?v=P82hABWq1To)

Oh no, the link doesn’t work.

[Reply]

apollocreed March 27, 2009 at 11:14 am

I would do a lot of very, very bad things to Padma. So bad that once we were done, she’d never tell anyone about the things that had just transpired.

Hm. Sounds like fun.

[Reply]

f.B March 27, 2009 at 11:19 am

(Problem fixed.)

That was all sorts of unfair.

Glad you could see it.

[Reply]

Liebchen March 27, 2009 at 11:21 am

I wish I could look that good stuffing my face. Dare to dream.

Me too, woman, me too.

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jordanbaker March 27, 2009 at 11:29 am

I miss Carl’s Junior sooooooo much. I know Hardee’s is technically the same, but it always seems way more low budge.

I had no idea it was the same thing. No one tells me anything.

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Beth March 27, 2009 at 11:35 am

Wait a second – she was born in 1970 (thanks, wikipedia) which means that she was in high school 1984-1988. The Thickburger wasn’t introduced until 1997! I think they’re trying to sell us a story that doesn’t add up.

Of course, we might not notice because we are being mesmerized by her legs.

Yeah and if I am recalling correctly she grew up in INDIA. I don’t think Hardee’s are in India.

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Fearless March 27, 2009 at 11:40 am

I need a burger. And a cold shower. Maybe together.

Your bun will get soggy, though.

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tina andrews March 27, 2009 at 12:05 pm

I blame you for my horrifying experience today. After 13 days of no good old Amercian food – We went out looking for a burger. unfortunately for us we found one. Let me tell you – I do not know what they used for that burger – muskrat, reindeer, siberian polecat, but it was definately NOT beef. I’ve never had anything so nasty. I know you love all things burger but I’m giving you the straight scoop here – do not order a burger in Siberia!!!

At least the fries were good.

Oh, so gross. I have written this down. Sorry you had to go through this, Tina.

[Reply]

Michael March 27, 2009 at 4:18 pm

This may sound cynical, but it looks as if they are using sex to sell hamburgers. I can’t be sure without a definitive analysis, but it sure seems that way based on a very casual viewing of the video. Do sex and food go together, dear heart?

Well, hello Michael. Long time no see. And yes, food and sex always go together.

[Reply]

Radman March 28, 2009 at 5:04 pm

There is a lot to this commercial. First, a south asian women representing what is essentially a southern red neck fast food hamburger chain. Second, Lakshmi is the name of a hindu goddess. Hindus, generally, do not eat meat and certainly do not eat beef. Third, this is a women who became a celebrity by being married to Rushdie (who himself became famous for the fatwa placed on him by the Iranian mullahs for writing Satanic Verses). Getting complicated isn’t it?

Glad one of us is thinking deep, Radman.

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dan-E March 29, 2009 at 2:34 am

that totally made me miss carl’s jr. we have five guys burgers down here and they’re great but that thickburger is just unhealthy awesomeness.

radman: it’s a hot chick with long legs and a sweaty rack putting a fat piece of meat in her mouth and licking sauce from her slightly phallic fingers. you’re giving this WAY too much thought.

One day I will have Carl’s Jr and I think life will be complete.

[Reply]

R1 woman June 1, 2010 at 3:15 am

In truth, immediately i did understand it. But after re-reading I think i understand

Sent from my Android phone

[Reply]

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